The campaign speaks to young people, aged 16-24 years, and key influencers, including parents, teachers and careers advisors.
90,000 young Kiwis aged 15 to 24 years are not in employment, education or training. This campaign focuses on the critical importance of all our young people seeing the benefits of 'earn and learn' as a pathway to great jobs and successful careers.
"We want to celebrate the talents and achievements of young people making headway in their chosen vocation"
The campaign aims:
- To raise awareness of training and career opportunities in New Zealand's trades and services.
- To reposition trades and services as 'Plan-A' career paths in the minds of young people, aged 16-24 years, and key influencers, including parents, teachers and careers advisors. Also Māori and Pasifika, and women in trades.
- To showcase the range of opportunities to learn on-the-job.
- To seed conversations celebrating trades and services.
Launched in November 2014, the campaign to date has encompassed a range of activity, from events, exhibitions, workplace tours and school visits, to paid advertising, digital marketing and public relations.
The fifth annual Got a Trade Week is currently being planned.
The first year of the campaign culminated in the inaugural GOT A TRADE WEEK, 21-28 August, 2015.
- More than 700,000 people saw us on television;
- More than 600,000 people heard us on radio;
- More than 500,000 people saw us online;
- And, we showcased 34 industry sectors; directly engaging with more than 1,600 young people across 50 workplace tours nationwide.
The campaign is jointly owned and managed by a consortium of forward-thinking industry training organisations - BCITO, Careerforce, Connexis, Competenz, HITO, MITO, ServiceIQ, Primary ITO and Skills Organisation.
Collectively, we represent more than 146,000 learners and over 10,000 employers who collectively make up 75% of the workforce.